This is episode 143 of crankygeeks. Here is the episode page description:
Obama's Web Reach Expands, Doomsday for Nintendo DS?, Sun Helping Microsoft's Search Traffic, and more...
What's new in Episode 143
Sebastian Rupley, Co-Crank, Editorial Director, PCMagCast.com
Natali Del Conte, Senior Editor, CNET TV's "Loaded"
Bill Schmelzer, Tech Analyst, Ziff Davis Media
Sun to Help Old Foe Microsoft Get Search Traffic
In its latest move to increase Internet search traffic, Microsoft has turned to an old rival, Sun Microsystems, for marketing help. Sun will promote a Microsoft toolbar for the Internet Explorer browser to U.S.-based Web surfers as they download Sun's Java software. The move comes in the wake of data showing that 35 percent of Web searches are conducted from the browser's address line, built-in search boxes and add-on search toolbars.
YouTube Channels Google with Search-Driven Ads
Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search results at the Internet's most popular video site. Just as they do at Google, advertisers can now tie their commercials to specific words entered into YouTube's search box.
Unlicensed Stories Reel In Online Readers
A study from Attributor Corp. finds that on average, the audience perusing unauthorized online copies of newspaper and magazine articles is nearly 1.5 times larger than the readership on their own Web sites. Can media companies figure out a way to mine advertising revenue from the traffic flocking to their pirated stories posted on blogs and other sites?
Obama's Web Reach Expands
Transition officials call it Obama 2.0 -- an ambitious effort to transform the president-elect's vast Web operation into a modern new tool to accomplish his goals in the White House. Obama's team is determining how best to convert his army of online activists into a viral lobbying and communications machine. Staffers are reluctant to discuss specifics, but Obama clearly is poised to become the first truly "wired" president of the digital age.
Apple Exec Says Doomsday for Nintendo's DS and the Sony PSP
The Nintendo DS and Sony PSP are outdated and the iPhone is the "future of gameplay," according to Apple's vice president of iPod marketing Greg Joswiak. "A big part of that is not just the device itself... but it's the electronic distribution of the apps as well," he says. Is he right?